C. Michael Leone, Managing Partner
With a 30-plus-year background in consumer marketing and public relations, Michael Leone has worked with a number of leading U.S. travel and entertainment companies:
Trans World Airlines -
Regional Manager (West Coast) and Director of PR (New York)
W.R. Grace Restaurant Company - Vice President of Marketing
Marriott Corporation - Group Director for Market Development
Busch Gardens/Los Angeles - Marketing Director
Disneyland - Promotion Manager
He has operated Leone & Leone Ltd., a California-based marketing, communications and promotions company, for nearly 20 years. Various client projects and assignments have included work for Expo '86...the 1986 World's Fair in Vancouver, British Columbia, Canada (coordinated all U.S. publicity activities); Medieval Times Dinner & Tournament; Thomas Bros. Maps; The Great Canadian Railtour Company Ltd.; San Francisco's Pier 39 attraction; Harvey's Resort Hotel/Casino at Lake Tahoe; Ritz-Carlton Hotels; CUE (the country's first nationwide paging system); the San Diego Zoo and Wild Animal Park; Orcatron Underwater Communications and a national publicity marketing tour for Sea World of Florida. His professional agency background includes extensive experience in advertising, media planning, promotion, publicity, media tours, sponsor development, special event marketing and crisis communications.
In addition, Michael is a partner and executive producer for On Travel Radio Productions, one of the largest producers and syndicators of radio travel programming in the United States. Past projects have included special syndicated radio programs for the British Tourist Authority, Tourism Canada, the Irish Tourist Board, Hong Kong Tourist Association and the Office of Tourism for the State of California. On Travel Radio also produces a weekly, live radio travel show (The Touring Company) broadcast on KPCC-FM (89.3). KPCC-FM is one of the nation's largest National Public Radio station affiliates and is heard throughout Southern California. The Touring Company has been on the air in Southern California (the largest radio market in the U.S.) for more than three years.
Van Holmes, Associate
Van Holmes brings a wide range of experience in general consumer-, travel- and technology-focused public relations to Leone & Leone servicing clients such as Oak Bay Marine Group, BC Ferries, Southern California Marine Association and Rate-Highway. With expertise in journalistic-style writing and extensive experience working with local, regional and national media, Holmes plays an intricate role in the development and implementation of creative PR campaigns focused on generating brand and product awareness among consumers. Holmes’ resume includes work with PR21-LA, EarthLink Inc. and Golin/Harris International among others. His years of PR experience have taken him as far as New Zealand, Fiji and British Columbia, Canada to work directly with high-profile events and media on strategic consumer-focused and results-driven media relations programs.
Janis Baker, Administrative Assistant
Janis Baker handles many of the day-to-day administrative activities that are part of running a public relations agency. A member of Leone & Leone more than 15 years, Janis has extensive knowledge of the agency's systems and functions, which lends to the efficiency she brings to her position. Chief among her responsibilities is the management of Leone & Leone's extensive media database. Other responsibilities range from preparing monthly clip summaries to coordinating press release distribution.
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